Assignment 2, Part 1 - Sound for College Promotional Interactive CD

Client Brief

A brief is an essential part in making a successful product; it is a source of information for the contractor to let them understand what the client wants as an end product. It is considered a platform for defining the project requirements, and helping break down the ideas that the client may have to help kick start the project getting it to the next step of development.

“It is difficult to produce good creative work without a good brief” - BRIEFING’ RESEARCH 2002: AGENCY SAMPLE

Own Brief

My task is to creative an interactive media product which includes three interactive buttons to give the viewer an option to switch the different types of sound on and off, this product needs to include a short video which is linked in with the three types of sound. The three different sounds need to include a soundtrack, one track of sound effect and an audio description of the chosen video which is playing. This interactive media need to show proof that you can develop pieces of sound which can fit together as on and also follow the theme of the video.

Interactive Media Product Plan

In this project I intend to create an interactive media product, this product is going to be a video with different additional sound you can choose to turn on and off as you please. I will make sure this product includes a short video clip, a sound effect, music piece and a voice over, suitable for the blind to listen to, this will be similar to turning on audio description on the TV. All media combined it will create an interactive media piece which will be accessible to all types of people such as the blind, music enthusiast and film lovers. The final product will be uploaded in a flash player, including the three sounds and the video; the flash will have three buttons to go with the different sounds to turn each sound off.  

I will create the three different sounds in computer a software called Cubase; to make the music piece I will browse through the different sounds in the database writing down the ones which I will feel would be suitable for the video clip. After this I will gather the sounds and put them into a Cubase file and come up with a composed track which will be an appropriate music track for the chosen video. The second piece I am going to create is going to include sound effects, these effects will have an option to be turned on and off by the user and when chosen to be turn on it will fit with the beat of the soundtrack I made for the video earlier. To come up with this collaboration of music I will use the effects given by Cubase and arrange them in an order which will fit the music. The third and final sound I will have in my product is a voice over, this voice over will be able to be turned on and off by the user and will include description of the movement in the video. This description will be suitable for the blind to listen to and be able to keep track of what the video is showing.

 

I have chosen to use a soundtrack and sound effects in the product because the use of sound helps enhance the mood of the video and help’s gives indicators to the audience that danger is coming or a big fight scene it about to break out. I will make all of these sounds interactive because these different sounds are very separate sounds and will be able to fit the video individually. Even though all three sounds will be able to be played separately in this flash file they will also be able to be played all together and if chosen two at a time, helping the viewer be more in control of their video.

Ideas

Brainstorming

Identify Sources

-          Voice recording (studio work)

I am going to record the audio description using a recording devise which you can plug into the computer, and using CuBase to gather the recording together to edit and fit to the interactive media product.

-          Own recorded material

I will also be recording my own sound effects using a camera with an additional microphone; I will gather the sound effects to suit the action of the moving image creating more of a realistic effect in the interactive media product.

-          Sound library

To create the base sound track to go with the moving image I will use a sound library through CuBase, I will do this to create a simple but an effective track. This track will include some key instrument sounds from the library including keyboards and drum beats. 

Legal and ethical considerations

Copyright

Copyright is a law put in place to help protect peoples work, in music copyright begins automatically after a piece of work has been recorded. You can get any piece of work protected by copyright at a tailored price, but you will need to get a solicitor to do the correct paperwork. Copyright can last as long as 70years but the different copyright arrangements can vary and may need to be undated every few years. Any copyright owner has full control on how that piece of work is used and distributed, and can charge any amount of many for their work to be used on any media product. If somebody does use a copyright product without permission it is against the law and can be fined heavily.

Ethical Considerations

The ethical considerations in making a multi media includes many points including plagiarism, censored works, work which could be offensive to other countries and creating harmful to religious harmony. If people want to create a media product they should be aware of discriminations in the script for certain age groups, acceptable for different genders, race, religion ethnicity, sexual preference of anything else that may be sensitive to other.  Another ethical concern for multimedia is deception, causing the audience to believe something that is not or to giving them a false impression. In multimedia this is done through the use of audio and visuals items which are included in the interactive media product that I am going to create.

Asset specification

The target audience for my interactive media piece will include a range of people, because one of the three sounds I am going to create is an audio description for the blind, a big part of the audience will be blind people. The other people who will be interested includes students of media from all ethnicities, ages and of both sexes. They will be interested in the product as they would want to see what people have created and the quality of the end product, they might also be looking at the product to help them with their own creative pieces. The purpose of this piece of media is to entertain, showing how three different sounds can mix together to create a big sound. The video also educates people about the different sound effect that you can create and the type of description which is needed to help the blind understand the content of the video. The genre of the interactive product will be action, the video will be a fast moving car advert, the music and the sound effect will help build the tension while the audio description will help build the dramatic storyline.

Why I am making the interactive media product I will consider the resolution of the video clip I am going to uses, the different effects I can uses of the sound footage, using CuBase to change the tone and the quality of the output of sound. Changing the input and output of the sound allows the viewer to be more engaged with the interactive media as it makes it seem the music is all around.

References

Websites

http://www.clientbrief.info/WhyBrief.htm - 17/11/2011, 3:30pm

http://www.prsformusic.com/Pages/default.aspx - 18/11/2011, 1:30pm, Copyright and Ethical Considerations